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| Web Pages |
| An Ad-erage Day in the Life of a Kid |
| A tobacco-ad-filled day in the life of a kid. |
| Philip Morris Schoolbook Covers |
| Commercial Alert takes a hard look at Philip Morris's giveaway of school book covers. |
| Tobacco Marketing to Young People |
| Industry youth-oriented marketing strategies in the US and around the world. |
| Question It |
| Spotlights how the tobacco industry targets youth. |
| Adolescent Exposure to Cigarette Advertising in Magazines |
| Slide presentation by Harvard Professor. |
| Tobacco Ads Still Luring Teens |
| Despite tobacco industry claims, big tobacco's marketing campaigns continue to have the greatest influence on children to start smoking, a new study finds. |
| Marketing Tactics |
| Once-secret, court-released, internal industry documents demonstrate tactics toward increasing sales, especially toward young people. |
| Lorillard papers talk of teen tobacco use |
| USA Today article. Industry's internal memos say that customers smoked because they were addicted to nicotine -- and that high school students were the base of the business. |
| Brand Logo Recognition by Children |
| Abstract of scientific paper reporting results of brand recognition. Over 90% of 6 year olds correctly recognized Old Joe, a cartoon Camel used by R.J. Reynolds. |
| The Smoking Gun: Tobacco And Teenagers |
| "The documents the tobacco industry didn't want you to see." E.g. RJR 1975 RJR marketing memo: we must increase our share of the "young adult market, the 14-24 age group". |
| Tobacco Advertising and Promotional Activities and Young People |
| Section of 1994 Surgeon General's Report outlines tobacco industry advertising and promotion and its effects. |
| Tobacco Industry Quotes on Marketing to Kids |
| Quotes compiled by MASCOT, the Multicultural advocates for social change on tobacco. |
| Behind the Smokescreen: Tobacco Marketing to Kids |
| Report from the Campaign for Tobacco-Free Kids. |
| Tobacco Explained: 3. Marketing to children |
| ASH UK Paper. Heavily documented with quotes from the industry's own internal documents, reports on how the tobacco industry promotes cigarettes and smoking to kids. |
| Tobacco Advertising influences adolescents to start smoking |
| NIH analysis of what caused smoking to increase over the last 70 years. |
| Effect of Cigarette Promotions on Smoking Uptake among Adolescents |
| Study supports a close linkage between tobacco promotional activities and uptake of smoking among adolescents. |
| Tobacco Advertising in Magazines with Youth Readership |
| Analysis of market research data shows the largest tobacco company is still spending $15 million a day on advertising, much of it in magazines and other venues that impact kids. |
| Big Tobacco: Still Addicting Kids |
| Research reports on tobacco industry and marketing to kids before and after the Master Settlement Agreement with the states in November 1998. |
| Tobacco Companies Finding Easy Way Around Magazine Advertising Ban to Target Youth |
| A new study examines how the tobacco industry has complied with a 1998 court settlement banning magazine advertising directed at teenagers, dinds that youth targeting persisted and even increased in the first two years after the ban went into effect. |
| Effects of Sales Promotion on Smoking among U.S. Ninth Graders |
| Scientific paper concludes that large promotional pushes by cigarette marketers in the 1980s and 1990s appear to be linked with increased levels smoking among ninth graders. |
| Memos Highlight Importance Of 'Younger Adult Smokers' |
| Washington Post article summarizes what the tobacco industry was saying privately about youth smoking. |
| Philip Morris Polled Teens on Smoking |
| The nation's largest tobacco company used pollsters through the 1970s and 1980s to learn more about teens' smoking attitudes. |
| Smoke and Mirrors: Tobacco Industry-Sponsored Youth Prevention Programs In the Context of Comprehensive Tobacco Control Programs in Canada |
| Report by the Ontario Medical Association concludes that tobacco industry sponsored youth programs don't work, identifies the reasons the industry runs the programs, and outlines how these programs actually make smoking attractive to teens. |
| Comparison of Advertising and Brand Preference |
| Center for Disease Control lists how much the tobacco industry spends to advertise each of its top cigarette brands, what percentage of the adult market each brand gets, and what percentage of the kid market. |
| Tobacco Industry Promotion of Cigarettes and Adolescent Smoking |
| Summarizes research showing how tobacco advertising and promotion can influence nonsusceptible never smokers to start the process of becoming addicted to cigarettes. |
| Tobacco Industry Youth Smoking Prevention Programs: Protecting the Industry and Hurting Tobacco Control |
| Scientific report analyses the design and use of 14 different tobacco industry youth smoking prevention programs, and concludes they're PR programs that protect industry profits, not kids. In PDF format. |
| Cigarette Ads Influence Teen Smoking |
| Summary of recent research. |
| Tobacco and the Media |
| Slide presentation from Media Influence on the Health of Adolescents at Andrews University. |
| Daily Doc: Lorillard, Aug 30, 1978 |
| Presentation, references, and context of the famous Lorillard memo which states "the base of our business is the high school student." |
| Tobacco Documents Show Companies Vied for Youth Market |
| CNN.com reports that R.J. Reynolds Tobacco Co. was envious of Philip Morris' domination of the youth market and designed a marketing strategy in the mid-1970s to try to increase its share, according to a secret document. |
| CNN.com: Cigarette-makers Accused of Increasing Ads that Target Teens |
| CNN report on studies showing that the tobacco industry has increased ads targetting teens. |
| Brown & Williamson Campaign Targets Young People |
| Article in India Express covers B&W's campaign promoting Kool and Lucky Strike cigarettes. |
| Request for Investigation of Philip Morris Textbook Covers |
| Letter from Commercial Alert requests Attorney General investigate Philip Morris for promotions to teens. |
| Cancer Cash: Light Up. Be Cool. Drop Dead. |
| A new tobacco promotion at bars and clubs in Seattle area aims at the youth market; story has the details. |
| Smoke This |
| Op-ed on tobacco industry promotions to youth. |
| Tobacco Marketing by Philip Morris and RJR Nabisco |
| United Methodist Church expresses outrage at "the use of marketing techniques aimed at children by leading cigarette manufacturers". |
| Tobacco Ads May Undermine Good Parenting |
| A new study presents evidence that tobacco industry marketing undermines the best efforts of parents to prevent their kids from smoking. |
| Tobacco Industry Reviewed Potential Smoking Habits of 5-year-olds |
| Brown and Williamson Tobacco engaged a marketing research firm to look at the potential smoking habits of children as young as 5, according to internal company documents. A judge said Brown and Williamson "blatantly abused" attorney-client privilege to keep these documents secret. |
| Secret Memos Show Cigarette-maker Targeted teens |
| CNN article: "The tobacco industry has been caught in a lie, according to newly unveiled secret memos. They show that R.J. Reynolds, despite past denials, aimed its advertising at teen-agers". |
| RJR on the "youth market" |
| Document from R.J. Reynolds (RJR) site shows that 14 year old smokers were not just a viable, but a very sought after market for RJR. |
| Anytown USA: Tobacco Ads in Stores |
| Photos of typical retail advertising shows the types of ads kids are seeing everyday throughout the country. |
| Influence of Tobacco Marketing and Exposure to Smokers on Adolescent Susceptibility to Smoking |
| Scientific paper finds cigarette advertising is a stronger influence on teen smoking than other factors. |
| Tobacco Ads in Magazines |
| Gallery of ads shows how tobacco companies advertise in magazines with high youth readership, and looks at some of the messages in those ads. |
| Teenage Fun Bankrolled by Tobacco Giant |
| A description of how Philip Morris is using the Internet to run fashion parades and raves aimed at teenage girls. |
| Cigarette Brand Preferences Among Adolescents |
| Paper from the Institute for Social Research, University of Michigan. Concludes: "The very high rates of cigarette smoking found among American teenagers in the late 1990s are associated with the popularity of just three brands..." |
| Bat Cave Inc. Youth Marketing Specialists |
| Marketing firm states its expertise in youth culture and highlights its tobacco marketing. |
| Tobacco Advertising and Youth |
| Factsheet from the Tobacco Reference Guide. |
| Expert Says Tobacco Pitched Ads to Young Smokers |
| CNN article shows cigarette ads placed on TV shows for kids, tobacco industry memos that talk of getting young people to smoke. |
| Tobacco Company Magazine Ads Continue To Target Children |
| Research report from Harvard Business School analyzes advertising expenditures in 30 adult- and youth-oriented magazines, finds that young people smoke cigarettes advertised in youth magazines. |
| Tobacco Industry Bombards Kids With Retail Store Marketing |
| Despite agreeing as part of the 1998 state tobacco settlement to stop marketing to kids, the tobacco industry in 1999 saturated convenience stores and other retail outlets with advertising and promotions that influence kids, according to a recent CDC study. |
| Study Suggests Cigarette Companies Target Youth |
| Summary of recent research. |
| Big Tobacco Up to Old Tricks |
| USA Today editorial focuses on tobacco industry marketing attractive to teens. |
| Cigarette Ads Stomp Out Anti-Smoking Efforts |
| Study concludes that cigarette ads lead young people to identify smoking with popularity and relaxation, and these associations are stronger than any perceived risk picked up from anti-smoking ads. |
| Marketing to America's Youth: Evidence from Corporate Documents |
| Article in scientific journal surveys tobacco industry memos and corporate documents on marketing to teens. |
| R.J. Reynolds Documents Detail Cigarette Marketing Aimed at Children |
| Washington Post article; reports that R.J. Reynolds memos show it developed aggressive marketing to reach 14 year olds. |
| Factsheets: Tobacco Company Marketing to Kids |
| A dozen factsheets in PDF format on Philip Morris and tobacco industry marketing to kids. |
| Marketing Professor Finds Youth More Influenced by Cigarette Advertising Than Adults |
| Marketing professor finds that teens are more likely to be influenced by strategic tobacco advertising than adults. |
| Cigarette Ads - A Promise Broken |
| Summarizes research showing that tobacco ad spending has not decreased since the tobacco industry agreed to stop targeting youth; examines where the ad budget goes. |
| Secret Memos Show R.J. Reynolds Targeted Teens |
| News article; "R. J. Reynolds memos show the No. 2 cigarette maker tartgeted teen-agers as young as 13." |
| R.J. Reynolds Fined for Ads in Youth Magazines |
| Washington Post article; a judge found that a major tobacco company violated the terms of the 1998 national tobacco settlement by running magazine cigarette ads aimed at teenagers. |
| Waxman: Marketing Tobacco to Children |
| Letter from Congressman Henry Waxman to his colleagues highlights what the tobacco industry says in private about marketing cigarettes to kids. |
| Philip Morris, Lorillard Targetted Kids |
| Tobacco industry documents released by Congressman Henry Waxman. |
| Deconstructing Cigarette Ads in a Counter Advertising Workshop |
| Analyzes advertising and marketing techniques, helps students learn how to deconstruct ads and create their own anti-ad or parody. |
| Tobacco Sales Target Was Youth |
| Collection of articles focuses on tobacco industry memos on how to get young people to take up smoking. |
| UK tobacco firm targets African youth |
| BAT (British American Tobacco) hands out free cigarettes to teenagers at sports events in Africa, a BBC investigation finds. |
| Why and How the Tobacco Industry Sells Cigarettes to Young Adults |
| Scientific report examines tobacco industry documents to analyze tobacco industry strategies that encourage smoking by young adults. |
| Most Tobacco Companies Continue to Target Youth with Advertising |
| Despite the 1998 Master Settlement Agreement in which the tobacco industry promised to stop targetting youth, the industry increased its promotional spending that targets youth, such as Lorillard's 13% increase in cigarette ads in youth-oriented magazines. |
| Addicting the Young |
| Article on recent tobacco industry tactics to recruit young customers, such as cartoon characters in cigarette ads, rock music promotions, and making cigarettes easily available to youth. |
| Big Bad Wolf Isn't the Only One Puffin' |
| Sudy on tobacco use in children's animated feature films finds substantial tobacco use, no showing of consequences, and good characters use as much as bad characters. |
| They said WHAT? |
| Collection of quotes: what the industry says in its own internal documents on nicotine and addiction, tobacco products and health, legalese, youth, and evidence. |
| Effect Of Advertising On Children's Use Of Tobacco |
| Factsheet from the National Institute on Media and the Family. |
| Designing a Cigarette for the First Time Smoker |
| Article in scientific journal examines how R. J. Reynolds designed a cigarette to appeal to young starters. |
| Philip Morris and Targeting Kids |
| Factsheet outlines how tobacco giant Philip Morris (Altria) targets kids, and documents what Philip Morris says in private about marketing to kids and about its anti-youth-smoking ads as a public relations ploy. |
| Big Tobacco Brings Message to Club Scene |
| Two of Canada's tobacco companies make a final effort to market cigarettes to young people before a sponsorship ban kicks in. |
| Tobacco Giant's Secret Papers Revealed |
| Britain's biggest tobacco company was so concerned that it would lose market share to hard drugs such as cocaine and heroin that it attempted to market a 'rebellious' image for cigarettes to make them more attractive to youngsters. |
| Two Studies Show: Ads Get Kids to Smoke |
| Two research studies find that cigarette advertising and promotion are the single most important factor in influencing kids to smoke, more important than family or friends who smoke. |
| Tobacco Industry Saw Benefit in Promoting Candy Cigarettes |
| Summary of finding from research on tobacco industry documents. |
| Smoking Howitzers: Youth Smoking |
| Internal memo shows Philip Morris knew that teenagers used their product, studied teen smoking extensively, and were worried about any decrease in youth smoking, since it would affect their future customers. |
| Do Candy Cigarettes Encourage Young People to Smoke? |
| Paper in British Medical Journal. Executives of both the tobacco and candy industries regarded candy cigarettes as good advertising to future smokers; tobacco companies granted candy makers permission to use cigarette pack designs and tolerated trademark infringement. |
| Study: Tobacco Companies Still Market Cigarettes to Teens |
| New England Journal of Medicine study finds that a 1998 tobacco industry promise not to market to teens has had little effect; advertising for youth brands of cigarettes in youth-oriented magazines has not decreased. |
| Cigarette-makers Accused of Increasing Ads that Target Teens - May 17, 2000 |
| CNN report on research that shows tobacco industry has increased advertising aimed at teens, following an agreement not to do so. |
| Legacy Tobacco Documents Library |
| Contains more than 6 million documents related to advertising, manufacturing, marketing, sales, and scientific research of tobacco products. |
| BAT Lures Young smokers With Online Scheme |
| British American Tobacco is planning an extraordinary internet campaign to drive unwitting young consumers to bars and clubs where it promotes its cigarettes, according to a leaked company memo. Article explains, and provides the memo. |
| The Marlboro Man lives |
| Article in Salon magazine. "Big Tobacco money is being spent differently than before, but it's still targeting our youth." |
| Ever Wonder What the Future Holds for Joe? |
| Essay comments on RJ Reynolds' Joe Camel advertising campaign. |
| Lorillard Elbows Portland Hoopsters Off the Court |
| Article on tobacco giant Lorillard's basketball promotion, and how Lorillard bounced a team off the court because of their T-shirts. |
| Lorillard Attempts to Shut Down Teen Smoking Program |
| Article covers Lorillard Tobacco's attempts to shut down a tobacco education program for teens that is widely seen as effective. |
| Cigarette Ads have More Impact Than Anti-tobacco Efforts |
| The tobacco industry is still coming up with cigarette ads that have a greater impact on young people than anti-smoking messages, according to new research. |
| Tobacco Marketing and Young People |
| Case study of UK tobacco marketing memos shows the tobacco industry has built up a detailed picture of young people and how to get them to get them to smoke (PDF format). |